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ZICO (beverage)
ZICO (pronunciation: Zee – Koh) Beverages LLC, a subsidiary of The Coca-Cola Company, manufactures coconut water. Currently the brand has a variety of flavors including: natural, chocolate, latte, mango, passion fruit, pineapple and tropical.
==Company history==
Mark Rampolla founded Zico in 2004 in New York City after being introduced to coconut water as a Peace Corps volunteer in Central America. As an athlete and advocate of healthy living, Rampolla saw the opportunity to distribute coconut water in the United States as a nutritional beverage while boosting economies of coconut-producing nations. Rampolla first sold his products out of a rented van to yoga studios. From there, it was propelled by the yoga community as a drink for hydration.
In 2009, Coca-Cola purchased a minority stake in ZICO and increased that to a majority stake in 2012 through its Venturing and Emerging Brands (VEB) group. In 2013, Coca-Cola purchased the outstanding stake acquiring ZICO in the process.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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